An eligible nonprofit
Your organization must be recognized as eligible in a country where Google for Nonprofits is available.
Marketing built specifically for charities
Put Google’s $10,000 grant to work.
Eligible nonprofits can receive up to $10,000 a month in Google Search advertising. More Good builds and manages the campaigns, landing path, newsletter follow-up, automation, and tracking that turn those searches into useful action.
$300 setup once
$500 monthly management
Independent service. Not affiliated with or endorsed by Google.
The advertising is provided by Google. Our fee covers the work required to qualify, build, manage, measure, and improve it.
The opportunity
$120,000 a year in advertising is only valuable when it creates action.
The grant does not arrive as cash, and it does not guarantee that $10,000 will be spent. It is a monthly budget for text ads on Google Search. Results depend on demand, a useful website, relevant campaigns, accurate tracking, and ongoing management.
Read Google’s program overviewA useful website
The site must clearly explain the mission, provide substantial original content, work properly, and meet Google’s website policy.
Mission-based campaigns
Keywords and ads must relate directly to your programs, services, fundraising, volunteering, or public-interest information.
Active management
The account needs accurate conversion tracking, relevant campaign structure, and continued compliance with program policies.
One connected system
The ads are only the first step. The funnel determines whether attention becomes action.
The setup and monthly management cover the complete path from a Google search to a measurable supporter, subscriber, volunteer, or service enquiry.
Grant setup
Check eligibility and website readiness, guide the application, configure the account, and build the first campaign structure.
Campaigns and landing path
Match real searches to focused ads and send each visitor to the page, form, newsletter, or program action that makes sense.
Newsletter and automated sequences
Capture people who are not ready to donate or act today, then continue the conversation with a useful automated email sequence.
Tracking and useful outcomes
Measure donations, volunteer forms, subscriptions, program enquiries, and other actions, not just clicks and impressions.
Ongoing management
Review search terms, budgets, campaigns, conversion data, and email performance; cut waste and improve the weakest step.
Complete pricing
One setup fee. One monthly fee. The funnel is included.
Google provides the in-kind advertising budget. More Good charges for the work needed to build, connect, manage, and improve the system around it.
Setup
300USD
paid once
- Eligibility and website-readiness review
- Application guidance
- Ad Grants account configuration
- Conversion goals and tracking plan
- Initial campaign and keyword structure
- Newsletter or lead-capture path mapped
Monthly management
500USD
per month
- Campaign, search-term, and budget management
- Policy and account-health monitoring
- Landing-path and form improvements
- Newsletter and automated email sequences
- Conversion tracking and data-quality checks
- Plain-English performance reporting
The $10,000 is an advertising allowance, not cash. Third-party subscriptions, such as email software, donation platforms, or call tracking, are paid separately by the charity when required.
What happens first
From eligibility to a working campaign and follow-up system.
- 1
Send the website
Tell us what the charity does, where it is registered, and whether an Ad Grants account already exists.
- 2
Get the readiness review
We identify eligibility, website, tracking, and funnel blockers in the order they need to be fixed.
- 3
Set up, then manage
The $300 setup gets the grant system ready. The $500 monthly service manages the ads, funnel, automation, tracking, and improvements.
Free readiness check
Find out what stands between your charity and the grant.
Send the basics. You will receive a practical answer about eligibility, website readiness, and the most useful next step.
- No obligation to hire us
- No passwords or account access required
- No promise that every charity will qualify
Straight answers
What the $10,000 grant does and does not mean.
Does Google give the charity $10,000 in cash?
No. Eligible nonprofits receive up to $10,000 USD per month in in-kind advertising for text ads on Google Search. The money cannot be withdrawn or used elsewhere.
Will every account spend the full amount?
No. The grant is a ceiling, not a guaranteed result. Actual use depends on search demand, campaign quality, targeting, competition, conversion data, and policy compliance.
Is More Good part of Google?
No. More Good is an independent service by Joseph K Creative. It is not affiliated with, sponsored by, or endorsed by Google.
Can you help if our website is not ready?
Yes. Website design, landing pages, SEO, analytics, and email follow-up are part of the wider service. The readiness check identifies what must be fixed before an application or campaign makes sense.
How much does the service cost?
Setup is $300 once. Ongoing management is $500 a month and includes the campaigns, funnel, newsletter automation, tracking, and reporting. Any required third-party subscriptions are separate and stay in accounts owned by the charity.
Is the newsletter funnel really included?
Yes. The monthly service covers the path from the ad to the relevant landing page or newsletter sign-up, the automated follow-up sequence, and measurement of what subscribers do next.
More Good by Joseph K Creative